Vodacom In The City | Vodacom Open The City

Integrated campaign to promote the Vodacom In The City festival. The international line-up consisted of Alt-J, Boys Noize, The Hives and Skunk Anansie.

Vodacom In the City band competition

We created a nationwide ‘Open the City” competition searching for one lucky local band to open the festival before the International acts. We conceptualized, directed and filmed the band introduction video’s for the 5 selected bands. We also created a live online digital platform where festival goers could upload, share and watch user generated content. Interactive experiences and activations on the festival night also formed part of the integrated campaign.

Campaign results:
– Over 15.000 fans attended.
– 12.2 Million Rand Free Media
– 214.960 Online conversations
– 1832 unique pieces of content generated on the night.
– ROI was 12:1

Client: Vodacom
Role: Ideation / Design / Art Direction / Creative Direction
Media & Skills: Facebook / twitter / Online / PR / Activation / Experience Design / User Experience


vodacom-in-the-city-frank-van-rooijenvodacom-in-the-city-frank-van-rooijenvodacom-in-the-city-frank-van-rooijenvodacom-in-the-city-frank-van-rooijen

Skills: Content, Design, Digital, Experience Design, Mobile, Music, Pop Culture, Social Media, User Experience
Client: Vodacom