Periscope Burglar | Burglar Live Streams Burglary

Insurance products form a low-interest category for young adults. They underestimate the importance of household insurance and are more likely to take risks. How do you gain market share amongst this notoriously difficult to reach target audience? To get the attention of this digital savvy audience, we used the hype around the newly launched Periscope app and staged the World’s First Live-streamed Burglary on Periscope. Introducing: The Periscope Burglar.

With a small budget of 40.000 euro the campaign generated over 275.000 Euro in free media exposure. More than 1 million people were driven to the campaign website, where they could win the burglar from the Periscope video to come and inspect their own home, as well as find out how well their home is protected against burglary.

Results:
– Over 1.000.000 People Reached
– Website Visits Increased by 200%
– Over 275.000 Euro Free Media Exposure
– ROI 587,5%

Awards for the campaign to date:
2 x ADCN Shortlist
1 x SAN Accent Shortlist
1 x Bronze Esprix Award

Client: Nationale-Nederlanden
Role: Ideation / Art Direction / Design / Creative Direction
Media & Skills: Twitter / Periscope / Social Media / Mobile / PR / User Experience / Interaction Design

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Skills: Digital, Mobile, Pop Culture, PR, Social Media, User Experience
Client: Nationale-Nederlanden