IGLO – Green Screen Granny

In April 2017, Tatiana Subbotina, a 62-year-old Russian grandmother became a YouTube sensation due to her self-taught green screen video production skills. We collaborated with the Green Screen Granny to create 4 films to sell IGLO’s new fish and vegetarian burgers in a different way.

Results to date:
1.5 Million YouTube views

Client: IGLO
Role: Ideation / Art Direction / Creative Direction
Media & Skills:   Storytelling / Content / Social Media

Skills: Content, Pop Culture, PR, Social Media, Storytelling
Client: IGLO