IGLO – Green Screen Granny
In April 2017, Tatiana Subbotina, a 62-year-old Russian grandmother became a YouTube sensation due to her self-taught green screen video production skills. We collaborated with the Green Screen Granny to create 4 films to sell IGLO’s new fish and vegetarian burgers in a different way.
Results to date:
1.5 Million YouTube views
Role: Ideation / Art Direction / Creative Direction
Media & Skills: Storytelling / Content / Social Media