Fruit Leather Label | Potverdorie!
Potverdorie! collects wasted fruit and vegetables from supermarkets and turns them into delicious jams and chutneys. We told Potverdories’ story – their fight against food wastage – through the design of their product by literally creating their labels from wasted fruits & vegetables (this to even further minimize wastage). Introducing: The Fruit Leather Label.
We created fruit leather labels for every jam and chutney, using the same ingredients found inside the jar. By doing this we also created the World’s First Visual Expiration Date Product Label. The lifespan of the labels is one year, exactly the same as the content inside the jar.
Role: Art Direction / Creative Direction
Media & Skills: Packaging Design / Graphic Design / Content / PR / Storytelling