Food For Thought | NCADP

90 Million Americans believe the death penalty is wrong. Which means there are still 230 million Americans to convince that the death sentence is an inhuman verdict in today’s society. It leads to irreversible errors resulting in innocent people being put to death. That’s why we created Food For Thought.

Food For Thought

We placed an all American Food Truck called “Food For Thought” at a Food Truck festival in Omaha just one day before Nebraska citizens could vote to end the death penalty. We served unsuspecting customers the last meals of people who were wrongfully executed.

The National Coalition to Abolish the Death Penalty’s “Food for Thought” meals managed to change dinner conversations throughout Nebraska just before election day.

Client: National Coalition to Abolish the Death Penalty
Role: Ideation / Art Direction / Creative Direction
Media & Skills: Outdoor / PR / Storytelling / Experience Design

Food For Thought - Frank van RooijenFood For Thought - Frank van Rooijen - NCADP

Skills: Experience Design, PR, Storytelling
Client: National Coalition to Abolish the Death Penalty