The Dogwalk – Eurojackpot | Pet Fashion
Eurojackpot asked us to create a bespoke online branded content video to improve their top-of-mind awareness while staying true to their ‘On-Hollands Rijk’ brand positioning. We created The Dogwalk.
Haute Couture dog fashion
With the help of renowned New York based pet fashion designer Roberto Negrin we designed an haute couture dog fashion collection which we showcased on a real life Dogwalk. The video was also a nod towards the then trending 2016 Womenswear video from Tom Ford.
Client: Eurojackpot
Role: Ideation / Art Direction / Creative Direction
Media & Skills: YouTube / Facebook / Content / PR / Storytelling
Our video was featured on RTL Boulevard, one of Holland’s most popular TV programs.
